Haku
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Developing Interactive Network Branding in Business Markets : Case studies of SMEs from Developed and Emerging Business Markets
(Åbo Akademi - Åbo Akademi University, 2017-12-18)
The purpose of this dissertation is to create an understanding of how branding occurs in business networks in which small and medium-sized enterprises (SMEs) are embedded. The main objective of the study is to conceptualize, ...