Selaus asiasanan mukaan kokoelmassa 512 Liiketaloustiede
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Digitalization of the public healthcare system - Internet non-users' point of view
(2022)Digitalization has radically altered the services, businesses, and world we live in. Digitalization is beneficial for the majority of people, but it is often forgotten that for some of us, such as those who do not use the ... -
Exploring the Influence of Music in Social Media Advertising on Perceived Brand Personality : A Generation Z Perspective
(2022)Previous research in the field of audio branding has focused largely on background music in an in-store context. However, music is also utilized extensively in other contexts, such as advertising. Music can be used to ... -
Past, present, and future of online grocery services in Finland
(2023)The need for digitalised grocery services has also risen, with services becoming more digitalised. Online groceries have existed in Finland for a long time but have not become a significant service in the Finnish grocery ... -
Woke-washing or altruism? : Understanding the phenomenon of brand activism by studying the media effects and audience responses to the practice
(2021)At the latest in the summer of 2020 the world became aware of an emerging marketing tactic and phenomenon known as brand activism when companies rushed to release statements for the need of solidarity and change in the ...