Selaus asiasanan mukaan kokoelmassa 512 Liiketaloustiede
Viitteet 1-2 / 2
-
Perceived toxicity in gaming communities and their impact on brand image : A study of how the toxicity of a gaming community affects the brand image of the game League of Legends and its sponsors, as well as how this phenomenon can be researched
(2023)League of Legends (LoL) is a computer strategy game, a so-called multiplayer online battle arena (MOBA). LoL counted over 180 million players in April 2022, which makes it one of the most popular MOBAs, thirteen years after ... -
Why do esports players consume esports? : A case study of an esports platform
(2021)Esports is one of the fastest growing industries in the world. An essential part of this growth are the competitive platforms, which allow players and teams to compete in their favourite esports titles. Esports platforms ...