Selaus asiasanan mukaan kokoelmassa 512 Liiketaloustiede
Viitteet 1-1 / 1
-
Perceived toxicity in gaming communities and their impact on brand image : A study of how the toxicity of a gaming community affects the brand image of the game League of Legends and its sponsors, as well as how this phenomenon can be researched
(2023)League of Legends (LoL) is a computer strategy game, a so-called multiplayer online battle arena (MOBA). LoL counted over 180 million players in April 2022, which makes it one of the most popular MOBAs, thirteen years after ...