Selaus tekijän mukaan kokoelmassa 512 Liiketaloustiede

    • Increasing sales with inbound marketing 

      Saarinen, Ville (Åbo Akademi, 2019)
      The consumerisation of business-to-business purchasing has caused a shift in business-to-business marketing. There are now more stakeholders involved in each purchasing decision than before and they are more knowledgeable ...