Selaus nimekkeen mukaan kokoelmassa 512 Liiketaloustiede
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Commercializing a company's product to international markets through social media channels : A case study of a product family called Kraft Armor
(2023)In today's digitally oriented society, B2B marketing in social media has become essential for companies to connect with other businesses, establish a strong online presence, and promote their products in a way that aligns ... -
Communication strategies for producing higher quality expert work
(Åbo Akademi, 2020)This thesis is a part of the EDGE – Edge Analytics for Smart Diagnostics in Digital Machinery Concept -project conducted by Finnish research consortium of Åbo Akademi University, Tampere University, University of Vaasa and ... -
Consumer Brand Perception through Social Media : A study on the Influences of Brand Perception on Generation Y
(Åbo Akademi, 2018)With the increasing popularity of social media, the concept has gained increasing focus as a platform for branding strategies. To address the efficiency and influencing power of social media branding over more traditional ... -
Consumer perception of foreign cosmetic advertisements : A cross-cultural study of creating trust with social media advertising
(2021)Along with the increase of social media usage, the consumer behavior has changed. This has forced companies to adapt to the changes and modify their communication strategy in order to attract customers. This change is ... -
Consumer reactions to market shaping efforts - a case study of the early stages of 5G mobile network services in Finland
(2021)The extensive use of data-hungry devices has heavily increased mobile data traffic. 5G is a solution that can keep up with the increasing data volume. 5G has been on the carpet for almost a decade, and the roll-out has ... -
Consumerization of B2B Sales : Harnessing B2C Interaction Design Strategies for a Consulting Company
(2023)The increasing global connectivity and the growing amount of consumer technology at workplaces has resulted in companies having to rethink parts of their IT strategies. Consumer innovations penetrating the workplace is ... -
Consumers’ acceptance of digital referrals
(2022)The purpose of the study was to research consumers’ attitudes towards digital referrals by using the AEWOM model. The purpose has been researched by using four different research questions and three hypotheses. The research ... -
Consumers’ view on the credibility of green marketing
(2021)Sustainability is an issue gaining more and more relevance. This development and consumer awareness on sustainability issues has forced companies to adapt their marketing strategies. Green Marketing is a part of sustainability ... -
Context is key – How filmmakers orient to the context in a film pitching competition
(2022)This practice inspired study will investigate the unfolding of interaction and practices between pitcher and judges in a film pitch setting. Using methods informed by conversation analysis, a form of ethnomethodological ... -
Controlling continuous improvement in financial control processes : A case study
(2021)This thesis investigates how continuous improvement (CI) is controlled in financial control processes and how said controls are de facto used by management. The agile environment of a CI program is in stark contrast to the ... -
Coronakrisens effekter på lärandet i Företag X : Sex förmäns syn på lärande och krishantering under de första månaderna av undantagstillstånd på grund av SARS-CoV-2
(Åbo Akademi, 2020)På Företag X försäljningsavdelning där den primära verksamheten går ut på personlig försäljning i bland annat köpcenter och under evenemang innebar coronakrisen en totalförändring i verksamheten. För att klara av krisen ... -
Corporate governance och resultatmanipulering i finska börsbolag
(Åbo Akademi, 2020)Finansiella rapporter ger viktig information om bolagets finansiella ställning. Företagsledningen kan genom resultatmanipulering påverka hur bolagets redovisade resultat ser ut. Detta gör att det är svårt för investerarna ... -
Cost accounting methods supporting public sector organizations and decision-making : an analysis of the Finnish rescue services
(2021)Abstract: Introduction: This thesis will examine the purchaser-provider model, a governance model that has its origins in the New Public Management approach, which is used by the Finnish Rescue Services, to understand how ... -
Cost-Effectiveness of 5G Teleoperated Automated Buses
(2021)The emerging trends in automation and changes in people’s mobility habits have increased interest in using automated buses for public transportation. Integrating automated buses into current public transportation systems ... -
Covid-19, Indicators, and the Stock Market – An Assessment of Indicators’ performance in relation to the Stock Market during Covid-19
(2021)Market participants can use economic and financial indicators to predict and follow changes in the stock market. However, Covid-19 has caused uncertainty in the economy and financial markets since its spread. Additionally, ... -
Cryptocurrencies’ Prices Discovery Through Machine Learning Algorithms : Bitcoin and Beyond
(2023)The evolution of cryptocurrencies has emerged as a fundamental shift in the financial landscape, with price discovery being an area of intense interest and complexity. The thesis titled “Cryptocurrencies’ price discovery ... -
CSR communication during critical events : Qualitative research of H&M’s CSR communication during the Covid-19 pandemic
(2023)During the Covid-19 pandemic, multiple companies decided not to pay for the ordered or made clothes. This led to garment workers not receiving their salaries. From a CSR perspective, this is going against human rights since ... -
Custom collaboration of data visualization and dashboard optimization; data simplicity and accessibility
(2021)Data visualization is incredibly useful for people to know data graphically. The new data visualization must come up with better ways to process, analyze and visualize a large amount of complicated data. Visualization is ... -
Customer Intimacy and Key Account Management : building the foundation for B2B Customer Experience
(2021)Customer experience management keeps intriguing both scholars and practitioners as it provides a foundation for long-term customer relationships. Despite B2B organizations focus on long-term customer relationships, past ... -
Customer segmentation for small and medium-sized enterprises with machine learning algorithms
(2023)The purpose of this thesis was to study how machine learning algorithms could be utilized to improve the cost efficiency of cold calling done by PT-design Oy. The aim was to find out which machine learning algorithm would ...