Haku
Viitteet 11-20 / 20
The headache of translating advertisements : to localize or to standardize
(Åbo Akademi, 2019)
Consumer reactions to market shaping efforts - a case study of the early stages of 5G mobile network services in Finland
(2021)
The extensive use of data-hungry devices has heavily increased mobile data traffic. 5G is a solution that can keep up with the increasing data volume. 5G has been on the carpet for almost a decade, and the roll-out has ...
Internationalization and market potential assessment in B2C contexts : A case study in the packaged consumer goods sector
(2021)
Many companies are interested in entering new markets but identifying suitable markets with high market potential may be challenging. Moreover, the need for market potential frameworks taking industry specific factors into ...
Finnish cleantech companies’ implementation of GLOCAL to enter the Chinese market : - A case study of Finnish firms’ utilization of networks in the internationalization process
(2021)
As a result of globalization and the rapidly changing market environment firms must be able to adapt to the changes it brings with it. Hence, there is a crucial need for an updated internationalization strategy. The ...
Consumers’ view on the credibility of green marketing
(2021)
Sustainability is an issue gaining more and more relevance. This development and consumer awareness on sustainability issues has forced companies to adapt their marketing strategies. Green Marketing is a part of sustainability ...
Developing and Implementing a Strategic Marketing Plan – Theory and Practice
(2022)
The present thesis is dedicated to the subject of strategic marketing planning and its practical application at a case company (the name of the case company is anonymized).
Today, strategic marketing planning has become ...
Social Media Marketing und Metaverse Marketing im Vergleich
(2023)
Die vorliegende Masterarbeit untersucht den Vergleich zwischen Social Media Marketing und Metaverse Marketing anhand von vier Fallbeispielen. Das Ziel besteht darin, zu analysieren, wie sich die Interaktionen zwischen ...
Die Rezeption der Darstellung gesellschaftlicher Minderheiten in der Werbung.
(2023)
Diese Masterarbeit befasst sich mit der Thematik der Eigengruppen und Fremdgruppen im Bereich der kommerziellen Werbung in Deutschland mit der Fokuslegung auf die Rezeption. Die grundlegende Annahme ist dabei die Förderung ...
The credibility of native advertising - Perceptions by the consumers
(2023)
Marketing tactics remain plentiful in today´s modern world, and the competition to stand out is becoming more challenging. Marketers have realised that novel implementations are required to gain the audience's attention. ...