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The balanced scorecard as a tool for pharmaceutical marketing performance management : Case Pharma Inc
(Åbo Akademi, 2019)
In the past quarter century, the practice of management accounting changed drastically after the introduction of the balanced scorecard (BSC) (Kaplan & Norton, 1996a). Subsequently, it became common practice to include ...
The headache of translating advertisements : to localize or to standardize
(Åbo Akademi, 2019)