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Under the influence : How primary packaging of clear spirits affects purchase decisions
(2021)
The appearance of the primary packaging has become one of the most influential means of communication and persuasion in trade. No matter if purchase decisions are made long before entering a store or only when examining ...
Students’ perception of the current and future state of learning and ecosystem within Finnish universities - (Digital) transformation in higher education institutions
(2023)
The aim of this thesis was to examine the students’ perceptions on learning and ecosystem with special focus on digital transformation during their studies. The research questions include the assessment of the current state ...
Perception of trust by negotiators within the Food&Beverage industry in the context of international trade fairs in Europe
(2023)
The negotiation process is complex and influenced by several underlying factors. International negotiations are further influenced by cultural and social differences. International negotiations are conducted on a daily ...