Selaus asiasanan mukaan kokoelmassa 512 Liiketaloustiede
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AI-Assisted Lead Scoring
(Åbo Akademi, 2019)Companies often gather a tremendous amount of data, such as browsing behavior, email activities and other contact data. This data can be used to estimate a contact's purchase probability using predictive analytics. The ... -
Applying an analytics framework : An organizational case study
(Åbo Akademi, 2020)Analytics provides decision makers a data driven approach towards businesses operations, frequently outperforming traditional business practices. Data scientists are the persons creating these analytics solutions and ... -
Knowledge Sharing Behavior in the Northwestern Region of Russia
(Åbo Akademi, 2020)Knowledge Management (KM) techniques have been widely used in organizational frameworks all over the world during the past decades. Nowadays, companies tend to integrate effective KM solutions, pursuing the idea of high ... -
Machine Learning for Predicting the Prices of Dwellings in Small and Large Cities of Finland
(2023)Dwellings are one of the most expensive purchases individuals make in their lifetime. Additionally, dwellings can be considered as investment assets. Therefore, it is important to be able to precisely appraise the value ... -
Refreshing core values at KPMG : Understanding the organizational identity through communicating the core values
(Åbo Akademi, 2020)This master’s thesis introduces the case company KPMG Finland’s new core values and the corporate identity of the organization. The study contains four key themes: corporate identity, perception of core values, core value ... -
The Environmental Sustainability of Sharing Economy ⎯ Contributing to Heal or Damage the Environment?
(2023)This study addresses sustainable resource management and minimizing environmental footprints by analyzing the growing popularity of the sharing economy as a possible solution for environmental concerns. This thesis ... -
The Process of Rebranding a Hospitality Industry SME in a Local Setting : Case Restaurant Cindy
(Åbo Akademi, 2020)Companies of all sorts go through some level of rebranding at some point during their lifetime. Restaurant ship Cindy in Turku was no exception, as the company intended to initiate a rebranding process of their own in the ...