Selaus tekijän mukaan kokoelmassa 512 Liiketaloustiede
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Designing Industrial Solutions in Value-Based Selling : Managing Uncertainty and Solving Wicked Problems of Customer Need
Luotola, Hanna (Åbo Akademi - Åbo Akademi University, 16.03.2018)Today a majority of industrial companies claim to provide solutions and produce customer value that surpasses the benefits of the traditional product-service offerings. However, providing and adding real value to the ...