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Katepillarista kauppakassiin : product placement suomalaisessa tv-ohjelmatuotannossa
(Helsinki Polytechnic StadiaHelsingin ammattikorkeakoulu Stadia, 2006-05-29)
Product placement has become more and more common in Finnish television programmes lately. Product placement, as with the whole of the television industry, is strictly regulated and monitored by law. Surreptitious advertising, ...
Mielikuvien luominen traileroinnilla : tutkimuskohteena Big Brother Suomi
(Helsingin ammattikorkeakoulu Stadia, 2006-11-27)
The thesis studies the launch campaign of Big Brother Finland, especially from the viewpoint of on-air promotion. Interest to the subject arose when participating in the campaign as an on-air promotion planner together ...
Rohkeutta henkilöiden käsittelyyn : katsojatutkimus 45 minuuttia -ajankohtaisohjelman henkilökuvajutuista
(Helsingin ammattikorkeakoulu Stadia, 2006-11-27)
The present thesis deals with the reception of the celebrity profiles of the MTV3 news current affairs program "45 minuuttia". The target group of the research consists of young adults between the ages from 25 to 34 living ...