How does digitalization impact investment activities? - Information retrieval, processing and decision making
Korsoff, Ilona (2022)
2022
Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2022051435528
https://urn.fi/URN:NBN:fi-fe2022051435528
Tiivistelmä
Both digitalization and globalization are changing the finance industry and the way people handle their finances. Digital services, social media interaction and information online are the new normal in several aspects of life, also in investing activities. The way people retrieve in-vestment information, process it, and make decisions might affect in many ways to individu-als’ economic status. Previous research has found that growing number of investors utilize more resources online than traditional bank’s personal investment advice. This study indicates the most-used channels Finnish investors use to find investment news and advice in the digi-tal age.
The research was executed by using quantitative research method by conducting an online survey to Finnish investors over the age of 18. The sample size of the research was 374. The results of this study indicate that there are variety of digital platforms that investors use for both to seek for investment advice and to share experiences with other investors. However, internet and digital services also create several threats for investors. Financial literacy is one of the key concepts in this research and the importance of it is enormous. Concreate and prac-tical recommendations are made at the end of the research to ensure that saving and investing would be possible for everyone, not just for individuals with university degree in finance.
The research was executed by using quantitative research method by conducting an online survey to Finnish investors over the age of 18. The sample size of the research was 374. The results of this study indicate that there are variety of digital platforms that investors use for both to seek for investment advice and to share experiences with other investors. However, internet and digital services also create several threats for investors. Financial literacy is one of the key concepts in this research and the importance of it is enormous. Concreate and prac-tical recommendations are made at the end of the research to ensure that saving and investing would be possible for everyone, not just for individuals with university degree in finance.