A Case Study Analysis of Salt Gems LLC. An Online SME : Inception – Transformation – Progress
Yousaf, Imran (2020)
Åbo Akademi
2020
Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2020060942493
https://urn.fi/URN:NBN:fi-fe2020060942493
Tiivistelmä
The purpose of this thesis is to highlight the logistics issues and their solutions in the e-commerce trade. The case study will also describe the logistics strategies which can be used to minimize the shipping costs to maximize profitability.
Examined here is the business model of Salt Gems, an e-commerce SME, selling Himalayan Salt products in the USA market primarily through AWS (Amazon Web Services) and its e-commerce web store.
The journey of Salt Gems has been discussed in detail. Especially, the transition period of converting sales from FBA (Fulfillment by Amazon) to FBM (Fulfillment by Amazon). The author also discusses the current logistics practices of Salt Gems from his personal experiences along with planned future developments in logistics operations.
This thesis report presents a literature review on IoT, business models of the e-commerce, and logistics aspects of an e-commerce business. The thesis report is based on the case study method. Thus, presenting in detailed information and ongoing experiences related to a business entity. The observations have provided information related to the input procedures and the path that has already resulted in specific outcomes.
This thesis report also presents the Business Model Canvas of Salt Gems along with sales activity reports of the last three years to provide a clear picture to the readers. The case study report can be helpful to those who are conducting an online business and facing some complications in logistics operations. There are some valuable logistics strategies and managerial suggestions that can be helpful for any online seller to reduce the shipping costs and increase profitability.
Examined here is the business model of Salt Gems, an e-commerce SME, selling Himalayan Salt products in the USA market primarily through AWS (Amazon Web Services) and its e-commerce web store.
The journey of Salt Gems has been discussed in detail. Especially, the transition period of converting sales from FBA (Fulfillment by Amazon) to FBM (Fulfillment by Amazon). The author also discusses the current logistics practices of Salt Gems from his personal experiences along with planned future developments in logistics operations.
This thesis report presents a literature review on IoT, business models of the e-commerce, and logistics aspects of an e-commerce business. The thesis report is based on the case study method. Thus, presenting in detailed information and ongoing experiences related to a business entity. The observations have provided information related to the input procedures and the path that has already resulted in specific outcomes.
This thesis report also presents the Business Model Canvas of Salt Gems along with sales activity reports of the last three years to provide a clear picture to the readers. The case study report can be helpful to those who are conducting an online business and facing some complications in logistics operations. There are some valuable logistics strategies and managerial suggestions that can be helpful for any online seller to reduce the shipping costs and increase profitability.